Privacy Policy

1. Introduction

Mark Goldade Personal Real Estate Corporation ("we," "us," or "our"), operated by Mark Goldade, a licensed REALTOR® with Royal LePage Prime Real Estate in Winnipeg, Manitoba, is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website goldaderealtor.com, interact with our advertising, or contact us through any channel.

By using our website or providing us with your personal information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Your name, email address, phone number, and mailing address.
• Inquiry Details: Information you provide when submitting a contact form, requesting a home valuation, or booking a consultation — including property preferences and messages.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, referring URLs, and device/browser type.
• Advertising Interaction Data: Information collected through digital advertising platforms (Google Ads, Meta/Facebook, Instagram, TikTok, LinkedIn) such as ad clicks and form submissions.
• Cookies & Tracking Technologies: Data collected through cookies, pixels, and similar technologies to improve your browsing experience and measure advertising performance.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide real estate services;
• Schedule and conduct property viewings, consultations, and appointments;
• Send you property listings, market updates, and relevant real estate information;
• Follow up on leads and maintain our client relationship management (CRM) system;
• Improve our website and advertising campaigns;
• Comply with legal and regulatory obligations under Manitoba and Canadian law;
• Fulfill our obligations to the Manitoba Securities Commission, the Manitoba Real Estate Association (MREA), and the Canadian Real Estate Association (CREA).

4. Cookies and Tracking Technologies

Our website uses cookies and third-party tracking tools including:

• Google Analytics 4: To analyze website traffic and usage patterns.
• Meta Pixel (Facebook/Instagram): To measure the effectiveness of our advertising and to serve relevant ads to users who have visited our site.
• Google Ads: For remarketing and conversion tracking.
• TikTok Pixel: To measure ad performance on TikTok.
• LinkedIn Insight Tag: To measure campaign performance and enable retargeting on LinkedIn.
• Follow Up Boss / WidgetTracker: A CRM widget used to facilitate client communication.

You may opt out of certain cookies by adjusting your browser settings or using opt-out tools provided by the respective platforms (e.g., Google Analytics Opt-out, Facebook Ad Preferences).

5. Sharing Your Information

We do not sell or rent your personal information. We may share your information with:

• Royal LePage Prime Real Estate: Our brokerage, as required for transaction management and regulatory compliance.
• Service Providers: Third-party vendors who assist us in operating our website, CRM, and advertising (e.g., Follow Up Boss, Google, Meta). These parties are bound by confidentiality obligations.
• CREA / MLS® System: When a property listing is entered or a transaction is facilitated through the MLS® system.
• Legal Authorities: When required by law, court order, or regulatory authority.
• Professional Partners: With your consent, we may refer you to trusted vendors such as mortgage brokers, home inspectors, or lawyers.

6. Your Rights (PIPEDA & CASL)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL), you have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Withdraw your consent to our use of your information at any time (subject to legal or contractual restrictions);
• Unsubscribe from marketing communications by clicking the "unsubscribe" link in any email or by contacting us directly.

To exercise these rights, please contact us at mark@goldaderealtor.com.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Transaction records may be retained for a minimum of 7 years in accordance with Manitoba real estate regulations.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., MLS®, CREA, lender sites). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Children's Privacy

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date. Continued use of our website following any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact: